Napa.Story Est. 2026
Now casting our first season

The people behind
the making.

Napa Story is a long-form documentary series about the winemakers, chefs, and founders of Napa Valley — told through sit-down conversations and an honest, behind-the-scenes look at how they built what they built.

Tell us your story → See how we work
01
Season One · In Production
The Idea

Everyone in this valley has an origin story. We're here to film it.

Behind every label and every tasting menu is a person who took a risk — a family who planted the first vines, a chef who carries a lineage through every plate, a founder who arrived with nothing but a conviction. Napa Story sits down with them, then follows them into the vineyard, the kitchen, and the cellar to show the work itself.

01

Genuine storytelling

No ad reads dressed up as journalism. We come to understand a person and let their story lead — where they came from, what they risked, and why it matters to them.

02

The sit-down

An unhurried, semi-cinematic conversation. We ask about lineage, first jobs, hard years, and the decisions that shaped the work — the parts that never make it onto a label.

03

Behind the operation

Then we roll up our sleeves and film the making — harvest, service, blending, the early mornings — so viewers see craft in motion, not just talk about it.

How We Film

A film shoot, not a commercial.

1

We meet first

Before a single camera comes out, we sit with you over coffee to understand your story and what you'd want to share. If it's a fit for both of us, we plan the shoot around your season and your schedule.

2

The conversation

A relaxed, cinematic sit-down interview — well-lit, well-recorded, and given room to breathe. This is where the origin story lives: the lineage, the leap, the lessons.

3

Behind the scenes

We follow the work through the parts of the day that matter — in the rows, in the kitchen, on the floor — capturing the texture and craft of how it actually gets made.

4

The release

We edit a long-form feature and short companion cuts, then publish across YouTube and Instagram so your story reaches the people who care about how things are made in Napa.

The Slate

What we're filming — and who we're looking for.

We're in the earliest chapter: building relationships and casting Season One. Below is the kind of maker we're reaching out to right now. If that sounds like you or someone you know, we'd love to talk.

Cat. 01The Winemakers

Estates & growers

Families and founders behind the vines — heritage estates and first-generation labels alike.

Casting now
Cat. 02The Chefs

Kitchens & lineage

The cooks and restaurateurs whose stories are written into every plate they send out.

Casting now
Cat. 03The Founders

Movers & shakers

The business builders shaping the next chapter of the valley — and how they got here.

Casting now
Season 01Originals

Napa Story Originals

A handful of exclusive features we produce ourselves — our cost, our lens, no strings.

In development
Our Model

Storytelling first. Sustainable second.

We're honest about how this works. In the beginning, we fund the work ourselves so the stories stay genuine. As the audience grows, a second path opens up — and both keep the storytelling at the center.

Phase One · Now

We produce Originals

To build the series and a following, we eat the cost of production on select features. No sponsor, no invoice — just the story, told the way it deserves to be told.

  • Distributed across YouTube & Instagram
  • Revenue from views, not from the subjects
  • Full creative independence
Phase Two · Ahead

Businesses commission features

Once we have shows under our belt and an audience that trusts us, businesses can hire Napa Story to produce their feature — the same genuine, cinematic treatment, made to order.

  • Made-to-commission maker profiles
  • Same documentary craft & honesty
  • Built on a proven, engaged following